Double Your New Fundraiser Using 4 Basic Fundraising Fundamentals

Copyright (c) 2008 AIM Fundraising

Starting a new fundraiser has probably been going on since caveman days. As long as there are youth sports, cheerleaders, PTA and PTO and other non profit groups, there will always be fundraising. When planning your next new fundraiser, there are some fundamental things that must be considered that could help you double or more your previous sales.

Event

Choose a type of event that coincides with your type of group and your fundraising goals. If all you are wanting to accomplish with any new fundraiser that you are planning is to raise just a few hundred dollars, then the cost should be fairly low. In cases like this, doing something like a soccer-thon or car wash fundraiser will do. If on the other hand you need to raise thousands of dollars for a senior trip you might need to consider fundraisers such as teddy bear fundraisers, cookie dough fundraisers, or any number of other unique fundraising ideas. When the needs are larger, it may be time to consider raising money over a few different programs and times of the year. Your specific needs will dictate the type of new fundraiser idea you should be considering.

This is a preview of Double Your New Fundraiser Using 4 Basic Fundraising Fundamentals. Read more...(753 words)
May 5th, 2010 by admin
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Intregrating the Ways of Knowing Through the Realms of Meaning to Improve National Fundraising Objectives

 

Integrating the Ways of Knowing Through the Realms of Meaning to Improve National Fundraising Objectives

 

 


 


 

ABSTRACT


Improving academic achievement is at the heart of college and university fund development.  It has become increasingly important for fundraisers in educational settings to find innovative means to improve educational opportunities by increasing the institution’s financial resources.  The purpose of this article is to discuss the benefits of integrating the six realms of meaning as defined by Dr. William Allan Kritsonis in the Ways of Knowing Through the Realms of Meaning (2007) to increase private financial support at higher education institutions.


 

Introduction

 

Using the six realms of meaning in the fundraising profession can increase private resources for institutions of higher education.  Being a successful fundraiser in higher education means employing a wide range of strategies in order to increase the donor pool and continue the giving cycle for current donors.  “Fundraisers know that average gift value increases with donor longevity, so the most productive use of professional and volunteer time in fundraising is spent giving donors what they need to stay loyal to the cause” (Burk, 2003, p. 6).   Cultivating loyal donors increases the likelihood of building a solid and sustainable donor base that is willing to contribute meaningful dollars over an indefinite time.

This is a preview of Intregrating the Ways of Knowing Through the Realms of Meaning to Improve National Fundraising Objectives. Read more...(1987 words)
April 19th, 2010 by admin
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