From the Donor?s Perspective: Why Some Fundraisers Succeed While Others Fail
In order to get their valuable perspectives on fundraising, I interviewed more than 30 donors of the highest caliber who have given millions and millions of dollars to various charities, ministries, and organizations. I asked them why some fundraisers succeed while others fail.
These are the qualities and characteristics the donors felt made successful fundraisers:
Sincere relationship — Above all, successful fundraisers are sincere.
Personal integrity — Successful fundraisers are upfront, genuine, and always operate with integrity.
Knowledge of their charity — Successful fundraisers are well informed.
Clearly defined goals — Successful fundraisers clearly state the mission, needs, and opportunity a donor has to help accomplish the mission.
Regular communication — Successful fundraisers keep donors in the loop.
Assurance of cost effectiveness — Successful fundraisers show donors that their money is doing what was promised.
Credibility — Successful fundraisers use donors’ funds for the intended purpose only.
Matching gifts — Successful fundraisers think about lead gifts or matching gifts so donors’ gifts are multiplied.
Deserving cause — Successful fundraisers help donors feel that they are making a worthwhile contribution to a worthwhile cause.
